[Quick Tip] How To Use Email Templates in Gmail

Posted by Jamie Spurrell on

If you’re anything like me, sending an email can be a very timely process. From wondering whether I’m sending the right signals to ensuring that I’m using the proper grammar and etiquette, crafting an email can take hours. And those few hours can be spent in more productive ways. Although when you think about it, …

Are You Engaging Prospects With Your Email Marketing?

Posted by Jamie Spurrell on

Email is still an important piece of the marketing puzzle. In fact, if you look at the facts scattered throughout the internet, email should still be your go-to marketing strategy. In a recent email marketing industry census by Econsultancy, “70% of email marketing companies rate email as ‘excellent’ or ‘good’ for return on investment”. With …

Web Analytics and What You Need To Know

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Having a website is only the beginning, not mention identifying the things that are working and the things that are not working. Web analytics is an essential tool to help the modern day marketer ensure their website is performing at its peak. They are many late night meetings that go into developing or redesigning a …

4 Mistakes Marketers Make with Email Marketing

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Email marketing is a powerful tool that continues to be a go-to strategy for many marketers and businesses looking to engage and retain customers and prospects. Often dismissed as being to rudimentary for our ‘need right now’ mannerisms, email marketing continues to prove its worth with the integration of other communication channels and brilliant designs. …

How To Use Twitter When It Matters Most

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Content marketing is all the rage these days. If you’re a business looking to increase web visitors and looking for opportunities to convert leads to customers, content marketing shot right up the to-do-list and is one of the most important things you’ll focus on this year. With all that rage, we understand how impactful content …

5 Great Examples of Google+ Cover Images

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Google+ is becoming a social network behemoth that every business must be on. With over 1 billion registered users, Google+ is quickly catching Facebook as the largest social network in the world. With numbers like that, it offers massive opportunities to spread a message. And like any other social network, companies need to get creative …

Email Marketing and the 6 Metrics That Matter Most

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Getting your message in front of a customer can be straight forward. We all love to have our voice be heard. And in these digitally connected times, it is getting easier. Cue Email Marketing. Email marketing was once a tactic used by multi-national brands with big budgets. They hired a team specifically designed to handle …

How To Track Your Marketing Campaigns with UTM Codes

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They say that a successful marketer is one who is both creative and analytical. Having the ability to analyze your work and measure the success of your efforts is crucial in the life of today’s modern day marketer. Creating content is important in getting your message to the masses. Knowing which content is sticking with …

Great Ways To Use Twitter For Research

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We all basically have similar goals as business owners and marketers. Attract new prospects to our products or services and turn those prospects into customers. The most difficult part is finding those prospects. Marketing has seen a dramatic shift in the last few years. Consumers are now in the driver seat. Old traditional marketing tactics …

Inbound Marketing and What Pearl Jam Can Teach Us

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Pearl Jam is an American rock ‘n roll band still rocking after more than 23 years of putting out hit album after hit album. They have found a way to stay relevant despite being on album charts with artists ranging from ‘NSYC and Britney Spears, to Beyoncé and Lady Gaga among others. Their fan base …