Page Speed: How to Test Your Website

Posted by Jamie Spurrell on

There are many factors that go into Google’s algorithms to rank a website. Too many to mention in this post. However, there is one factor that a business and website owner can engage in that will have an immediate impact and increase the likelihood of Google rewarding a website. Testing the page speed of your …

2 Tools for the Marketing Designer

Posted by Jamie Spurrell on

We can all get a sense of the effect mobile has had on consumers and the importance this experience has played on their buying journeys. However, it still appears as though there are quite a few marketers that underestimate the opportunity this represents for their brands. Let’s face it, consumers are spending the majority of …

Creating Content that Resonates with Your Audience

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Coming up with ideas for content creation can be an overwhelming task, not to mention the fact of keeping your content schedule consistent and always on track. I’m quite confident in saying that you’ve likely either compiled a list of your own tips and tricks or researched the internet looking for the winning formula on …

[Quick Tip] How To Use Email Templates in Gmail

Posted by Jamie Spurrell on

If you’re anything like me, sending an email can be a very timely process. From wondering whether I’m sending the right signals to ensuring that I’m using the proper grammar and etiquette, crafting an email can take hours. And those few hours can be spent in more productive ways. Although when you think about it, …

Are You Engaging Prospects With Your Email Marketing?

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Email is still an important piece of the marketing puzzle. In fact, if you look at the facts scattered throughout the internet, email should still be your go-to marketing strategy. In a recent email marketing industry census by Econsultancy, “70% of email marketing companies rate email as ‘excellent’ or ‘good’ for return on investment”. With …

Web Analytics and What You Need To Know

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Having a website is only the beginning, not mention identifying the things that are working and the things that are not working. Web analytics is an essential tool to help the modern day marketer ensure their website is performing at its peak. They are many late night meetings that go into developing or redesigning a …

4 Mistakes Marketers Make with Email Marketing

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Email marketing is a powerful tool that continues to be a go-to strategy for many marketers and businesses looking to engage and retain customers and prospects. Often dismissed as being to rudimentary for our ‘need right now’ mannerisms, email marketing continues to prove its worth with the integration of other communication channels and brilliant designs. …

How To Use Twitter When It Matters Most

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Content marketing is all the rage these days. If you’re a business looking to increase web visitors and looking for opportunities to convert leads to customers, content marketing shot right up the to-do-list and is one of the most important things you’ll focus on this year. With all that rage, we understand how impactful content …

5 Great Examples of Google+ Cover Images

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Google+ is becoming a social network behemoth that every business must be on. With over 1 billion registered users, Google+ is quickly catching Facebook as the largest social network in the world. With numbers like that, it offers massive opportunities to spread a message. And like any other social network, companies need to get creative …

Email Marketing and the 6 Metrics That Matter Most

Posted by Jamie Spurrell on

Getting your message in front of a customer can be straight forward. We all love to have our voice be heard. And in these digitally connected times, it is getting easier. Cue Email Marketing. Email marketing was once a tactic used by multi-national brands with big budgets. They hired a team specifically designed to handle …