The Anatomy of a Great Email

Posted by Jamie Spurrell on

I’m sure you’ve heard it before with email marketing. Maximize conversions and increase clickthrough rates. But we both know that it’s easier said than done. There is a lot of strategic planning that goes into creating effective emails. Email’s can be written in many ways and in a variety of styles. However, no matter what …

Free eBook: The Essential Guide to Email Marketing

Posted by Jamie Spurrell on

Traditional marketing is becoming more and more ineffective and expensive. Consumers are getting better at blocking out unwanted messages and using everyday tools to get the information they want, when they want it. Marketers and business owners need to start doing things a little differently to attract these potential consumers. Utilizing and integrating inbound tactics …

2 Key Takeaways from Hubspot’s State of Inbound Marketing 2014

Posted by Jamie Spurrell on

It’s probably a term you’ve heard of in the last year or so. It is a methodology that is turning the marketing world on its head. It is Inbound Marketing. In fact, if you ask the modern day marketer what their goals for 2015 are, I’m sure it will include inbound marketing in some form. …

3 Questions To Ask Yourself When Writing Your Headline

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Writing headlines can be exhausting. And if you’re anything like me, the frustration probably sets in at the 10 second mark. As Stephen King once said, “The scariest moment is always just before you start”. In the age of social sharing and content curation, the headline can be a determining factor of whether your piece …

15 Tweetable Tips on Becoming a Successful Blogger

Posted by Jamie Spurrell on

I’ll let the kitten out of the bag. Companies that blog generate 126% more leads than those that don’t. Yes, you read that correctly. 126%. More. Leads. That is easier said than done. Blogging is essential to increasing the amount of traffic to your website and at generating leads for your business. However, blogging takes …

4 Strategies That Will Help You Improve SEO

Posted by Jamie Spurrell on

When I think about it, there are many things that I’d like to do better. Be a scratch golf. Be a better guitar player. And that’s just to name a few. I’m sure you’ve have similar thoughts like these. When it comes to business on the internet, the same situation holds true for many people. …

How To Promote Your Content After You Hit Publish

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Are you looking to promote that wonderful piece of content that kept you up all night? Content is king. Content builds your audience. Content creates brand advocates. Content drives traffic to your website. Content generates leads. This all sounds so promising but yet very difficult to digest. But it’s true. Content marketing is all the …

4 Reasons Every Business Should Start Blogging

Posted by Jamie Spurrell on

As business professionals, we’re busy. We’re really busy. Think about it for a minute. You need to exercise your stellar customer service skills and keep existing clients satisfied. You need to engage in prospecting to maintain a decent funnel. You answer emails, take phone calls, probably have a full plate outside of work. Where do …

How To Unleash Your Blogging Prowess

Posted by Jamie Spurrell on

There are many times I sit in front of my computer and think, “what am I going to write about today?”. This is a question that I’m sure ponders the minds of many bloggers and those looking to create content to drive conversions and visitors to their website. And probably yours too. We get. We …

LinkedIn Tip: How To Find The Right Connections

Posted by Jamie Spurrell on

LinkedIn has become a global phenomena in the marketing space and an excellent business tool to boot. For companies, its a great place to set up shop and promote its products and services. Over 3 million companies have already done so. For individuals, its a great opportunity to connect with key influencers and promote your …