How To Unleash Your Blogging Prowess

Posted by Jamie Spurrell on

There are many times I sit in front of my computer and think, “what am I going to write about today?”. This is a question that I’m sure ponders the minds of many bloggers and those looking to create content to drive conversions and visitors to their website. And probably yours too. We get. We …

LinkedIn Tip: How To Find The Right Connections

Posted by Jamie Spurrell on

LinkedIn has become a global phenomena in the marketing space and an excellent business tool to boot. For companies, its a great place to set up shop and promote its products and services. Over 3 million companies have already done so. For individuals, its a great opportunity to connect with key influencers and promote your …

Are Your Landing Pages Doing These 4 Things?

Posted by Jamie Spurrell on

I love hockey. Whether it’s playing with friends or playing in my basement with my kids. It’s been a passion of mine ever since I could remember. Watching Hockey Night in Canada on Saturday nights was a staple in our household, a religion if I must, for so many years. One of the more enjoyable …

Why Should You Develop a Mobile-Friendly Website?

Posted by Jamie Spurrell on

The world has gone mobile. There is no denying it. Let’s face it, as consumers we are spending more and more time on mobile connected devices. It allows us to remain constantly connected to the things that matter most to us. Smartphones are always on and with us most of the time. A recent Google …

What Keywords Should I Be Ranking For?

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Search engine optimization continues to be an important strategy for all marketers and business owners looking to grow their business online. When developing any type of online strategy, it is critical to its success that you develop and plan around a handful of key words that matter most to your business and the potential prospects …

Page Speed: How to Test Your Website

Posted by Jamie Spurrell on

There are many factors that go into Google’s algorithms to rank a website. Too many to mention in this post. However, there is one factor that a business and website owner can engage in that will have an immediate impact and increase the likelihood of Google rewarding a website. Testing the page speed of your …

2 Tools for the Marketing Designer

Posted by Jamie Spurrell on

We can all get a sense of the effect mobile has had on consumers and the importance this experience has played on their buying journeys. However, it still appears as though there are quite a few marketers that underestimate the opportunity this represents for their brands. Let’s face it, consumers are spending the majority of …

Creating Content that Resonates with Your Audience

Posted by Jamie Spurrell on

Coming up with ideas for content creation can be an overwhelming task, not to mention the fact of keeping your content schedule consistent and always on track. I’m quite confident in saying that you’ve likely either compiled a list of your own tips and tricks or researched the internet looking for the winning formula on …

[Quick Tip] How To Use Email Templates in Gmail

Posted by Jamie Spurrell on

If you’re anything like me, sending an email can be a very timely process. From wondering whether I’m sending the right signals to ensuring that I’m using the proper grammar and etiquette, crafting an email can take hours. And those few hours can be spent in more productive ways. Although when you think about it, …

Are You Engaging Prospects With Your Email Marketing?

Posted by Jamie Spurrell on

Email is still an important piece of the marketing puzzle. In fact, if you look at the facts scattered throughout the internet, email should still be your go-to marketing strategy. In a recent email marketing industry census by Econsultancy, “70% of email marketing companies rate email as ‘excellent’ or ‘good’ for return on investment”. With …