Blog
Practical marketing and website advice for small businesses.
Guides and lessons from the work we do every day — content marketing, SEO, email, video, and website strategy.
What Happens If Your Website Isn't Maintained?
Nothing, for a while. Then several things at once. Here's the real sequence of what breaks on an unmaintained site, and what each stage costs to fix.
How Many Fields Should a Contact Form Have?
Fewer fields means more leads, right? Only partly. Here's how to decide which fields actually earn their place on a small business contact form.
Does My Google Business Profile Affect AI Search Answers?
Yes for Google's AI answers, no for ChatGPT's. Where your profile is the source of truth, where it can't reach, and what to do about the gap.
How to Tell If Your Website Shows Up in AI Search Results
Four free checks that show whether AI search finds your site, what Search Console's new AI report does and doesn't tell you, and what no tool measures yet.
Will AI Overviews Reduce My Website Traffic?
Zero-click fear is real, but the widely-shared AI Overview stats don't all hold up. What the data shows, and whether your SEO effort still matters.
How Does AI Search Actually Find and Cite Website Content?
No separate AI crawler, no magic file. What two 2026 studies show about how ChatGPT, Perplexity, and Google AI actually decide what to cite.
Do I Need an llms.txt File for My Website? (Myth vs. Fact)
llms.txt adoption is climbing, but 2026 crawler data shows most AI bots skip it. What the file actually does, and where to focus instead.
Why Did My Website Score Low When It Looks Fine?
A good-looking site and a well-performing site answer different questions. What a low Website Grader score actually means, and why design and score aren't the same thing.
AI Search Optimization for Small Business (Myth vs. Fact)
AEO and GEO aren't a separate discipline from SEO. What actually gets a small business found in AI search answers, straight from Google's own guidance.
AI Automation for Small Business: What It Actually Looks Like
A real account of automating one manual process with AI for a client — what changed, what didn't work at first, and how to know if it's worth trying.
Missed-Call Text-Back, Explained: What Happens After You Don't Answer
What happens in the seconds after a missed call — how text-back automation works, what it costs, and whether it fits your business.
Why Isn't My Website Converting? A Diagnostic Checklist
Traffic's coming, but the leads aren't. Run this checklist to find out whether it's actually a conversion problem — and where the leak is.